"Our thoughtful perspective is grounded in front-line experience and a deep familiarity with your business. We know what keeps you awake at night."

APPROACH

We know what keeps you awake at night. We work with you to craft resourceful, cost-effective marketing communications responses to your opportunities and challenges. Our thoughtful perspective is grounded in front-line experience and a deep familiarity with the insurance and reinsurance business.

When you engage us, the first, all-important step is to take a comprehensive, wide-angle view of your internal and external situations, your target audiences - particularly the needs of your customer base, your competitors, internal resources and constraints, revenue goals and business objectives, campaign parameters and goals.

Once this has been completed, we partner with you to agree on the goals and objectives for the assignment. Because your needs are immediate, we work rapidly to create and craft a targeted strategy and implementation plan. You won't get an "off the shelf" solution from us. You'll get one that fits your company, its people, culture, operations, brand and desired image.

A multi-faceted, multi-media approach brings the quickest results. Your various audiences will receive your message in a manner and style that is comfortable to them. We are equally adept at public and media relations, integrated marketing strategies, advertising concepts and copy, brand definition, internal and external brand alignment, content development and thought leadership positioning.

For best results, we advise clients to follow up and stick with a campaign strategy over time. Benchmarks and measurements are built into plans to assess the success of the various tools, determine which tactics might need to be shifted or altered, and what tools should be expanded going forward.