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    <loc>https://www.shermanthinktank.com/blog/carrier-management-second-acts</loc>
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    <lastmod>2023-09-29</lastmod>
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      <image:title>Blog - Second Acts in insurance: What it says about the insurance business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.shermanthinktank.com/blog/liibo75265p9h7vpwa1aju9iv387bn</loc>
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    <lastmod>2023-06-01</lastmod>
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      <image:title>Blog - Having Tea with Royalty—Lloyd’s of London - Make it stand out</image:title>
      <image:caption>I finally did it! Here I am at Lloyd’s at the Rostrum in the center of the Lloyd’s Underwriting Room in front of the famous Lutine Bell.</image:caption>
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    <loc>https://www.shermanthinktank.com/blog/the-carbon-almanac</loc>
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    <lastmod>2022-07-27</lastmod>
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  <url>
    <loc>https://www.shermanthinktank.com/blog/technology-and-innovation</loc>
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    <lastmod>2021-10-08</lastmod>
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  <url>
    <loc>https://www.shermanthinktank.com/blog/the-chicks-fledged-on-may-16-2021</loc>
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    <lastmod>2021-09-24</lastmod>
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    <loc>https://www.shermanthinktank.com/blog/which-way-is-the-wind-blowing</loc>
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    <lastmod>2021-05-05</lastmod>
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    <loc>https://www.shermanthinktank.com/blog/eagles-and-chicks</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-04-12</lastmod>
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  <url>
    <loc>https://www.shermanthinktank.com/blog/blog-post-title-one-yr3yw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-09</lastmod>
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  <url>
    <loc>https://www.shermanthinktank.com/home</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-11-04</lastmod>
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  <url>
    <loc>https://www.shermanthinktank.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-04</lastmod>
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  <url>
    <loc>https://www.shermanthinktank.com/company</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-04</lastmod>
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      <image:title>About Us</image:title>
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  <url>
    <loc>https://www.shermanthinktank.com/our-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-04</lastmod>
  </url>
  <url>
    <loc>https://www.shermanthinktank.com/our-work/origami-risk-takes-on-the-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-23</lastmod>
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  <url>
    <loc>https://www.shermanthinktank.com/our-work/betterview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57dbd6af85443d680404a2/1617920605780-FAATNILAFEVSKLGA128L/betterview-main.jpg</image:loc>
      <image:title>Our Work - Telling InsureTech Betterview's story... - Using geospatial imagery to visualize property risks.</image:title>
      <image:caption>Betterview’s mission is to transform the property insurance paradigm from “repair and replace” to “predict and prevent”—one roof or property at a time. To help them tell their story, Sherman Think Tank showcased their results through a series of thought leadership blogs.  Read more here Betterview “The Pathway to Property Innovation and Transformation” Betterview “Changing the Property Insurance Paradigm One Roof at a Time” Betterview “The Mystery of the Metal Roofs: How Betterview’s Historical Imagery Helps Mitigate Losses” Betterview “Cincinnati Insurance Transforms the Commercial Property Experience”﻿</image:caption>
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  <url>
    <loc>https://www.shermanthinktank.com/our-work/aon-inpoint-offers-insights-into-improving-insurer-resiliency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57dbd6af85443d680404a2/e2e1540b-170b-45ca-8ee4-77c1f8503569/aon-inpoint-main.jpg</image:loc>
      <image:title>Our Work - Aon Inpoint Insights… - Transforming data into practical solutions.</image:title>
      <image:caption>Sherman Think Tank works with Aon Inpoint’s leadership to draft comprehensive white papers and articles on Aon Inpoint’s extensive, proprietary data and analytical insights. The insights aid re/insurers in reacting, responding, and reshaping the re/insurance approach to future risks. Read more here Aon Inpoint “Lightening the Load: Ensuring our Future through Insuring Hydrogen” Aon Inpoint “Is this the end of short term disability?” Aon Inpoint “Telemedicine Advisory Solutions” Aon Inpoint “Navigating Opportunities: Insurer Resilience in the Time of COVID-19”</image:caption>
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  <url>
    <loc>https://www.shermanthinktank.com/our-work/londonbased-ascot-launches-ethos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57dbd6af85443d680404a2/1588629609827-NQ3YY77EVZUS8N9Y1T03/violin.jpg</image:loc>
      <image:title>Our Work - London-based Ascot launches ETHOS... - Launching a specialty MGU.</image:title>
      <image:caption>Sherman Think Tank helped launch ETHOS, a specialty MGU owned by London-based Ascot. Advertising and a tag line were created by Sherman Think Tank as well as the necessary marketing sale sheets needed to brand and build an image for a new company. Name recognition and the image were quickly built, successfully launching a niche, specialty MGU in the US market. Read more here Ascot “Lawyer’s Professional Liability” ETHOS “Masters of the Art of Specialty Risk (music)” ETHOS “Masters of the Art of Specialty Risk (painting)”</image:caption>
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  <url>
    <loc>https://www.shermanthinktank.com/our-work/ryan-specialty-group-charts-new-course</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57dbd6af85443d680404a2/1588700053468-NUNN1GLNEYV7MKAXPNFL/hummingbird.jpg</image:loc>
      <image:title>Our Work - Ryan Specialty Group charts new course... - Image-building and name recognition.</image:title>
      <image:caption>Sherman Think Tank worked with what was later termed “the creative dream team” to launch Ryan Specialty Group. In addition to the holding company (RSG), we created names, logos, advertising and marketing communications for each of 11+ specialty MGA/MGUs. Within 2 years, using extensive trade press advertising and marketing communications, the group of 11+ specialty MGA/MGUs comprising RSG built name recognition for their unique, individual brands through highly effective advertising and marketing communications. Read more here RSG “Providing Specialty Risk Solutions is No Small Task” RSG “Not All Risks are Black and White” RSG “Complex Risks Require Innovative Thinking” RSG “Tough Risks Tough Brokers” Sapphire Blue “Specialty Coverage Takes Many Forms”</image:caption>
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  <url>
    <loc>https://www.shermanthinktank.com/our-work/looking-for-professional-liability-insurance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57dbd6af85443d680404a2/1588201962877-JQ3QY9Z7YDCN5EI1KXHF/valiant.jpg</image:loc>
      <image:title>Our Work - Valiant Insurance helps clients understand... - Creating a buzz.</image:title>
      <image:caption>To differentiate a newly launched company, Sherman Think Tank drafted articles and over 20 individual press releases on new hires emphasizing the executive’s experience and detailing specifically how that expertise would directly help clients address coverage challenges in a difficult market. Within minutes of a press release being released, Valiant executives reported that they got emails and phone calls from prospective clients, building name recognition and the business quickly. Read more here Valiant Insurance “Placing Professional Liability”</image:caption>
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  </url>
  <url>
    <loc>https://www.shermanthinktank.com/our-work/daylight-transportations-storied-direct-mail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57dbd6af85443d680404a2/1588113598363-RNBH3UYPITLG47CWQA82/dylt-transport-truck.jpg</image:loc>
      <image:title>Our Work - Daylight Transport's storied direct mail... - A star is born.</image:title>
      <image:caption>To differentiate Daylight Transport, a coast-to-coast trucking firm located in LA from other trucking firms, Sherman Think Tank created a soap opera “The Daylight of Our Lives”, a direct mail campaign to show how Daylight Transport solved shipping challenges for its clients. After the first mailing, clients called Daylight Transport to find out “What happened to Kim? Did the shipment arrive on time?” A unique “soap opera” turned shipping clerks—and Daylight Transport—into stars. Read more here Daylight Transport “Daylight of Our Lives”</image:caption>
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  <url>
    <loc>https://www.shermanthinktank.com/our-work/new-portfolio-item</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57dbd6af85443d680404a2/1588115598646-UFPMCJS0ZV9MUW7QNBRE/dog-almost-bites-man.jpg</image:loc>
      <image:title>Our Work - TransRe takes on biting issues... - TransRe clients drive thought leadership articles.</image:title>
      <image:caption>Sherman Think Tank drafted articles and white papers around issues and topics of concern to TransRe’s clients. One article focused on dog bites and the options available to insurers on how to deal with an increase in claims and verdicts around dog bites. Another focused on proprietary research done by TransRe on 3D printing, highlighting the insurance implications and opportunities for clients. Read more here Trans Re “Dog Bites Cause a Litter of Issues” TransRe “3D Printing Revolutionizes Industrial Printing”</image:caption>
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  </url>
  <url>
    <loc>https://www.shermanthinktank.com/our-work/how-do-you-build-a-specialty-carrier</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57dbd6af85443d680404a2/1587756544565-98VDG3NA9IWA3WA0P3AP/building-specialty-carrier.jpg</image:loc>
      <image:title>Our Work - Carrier Management profiles that go beyond the news... - Profiling P&amp;C Insurance Business Movers &amp; Shakers.</image:title>
      <image:caption>Going beyond the latest news about P&amp;C insurers, Sherman Think Tank wrote feature articles for Carrier Management magazine. The articles included a series on the lure of insurance as a second career (Second Acts): Rear Admiral, U.S. Navy to Resource Pro Director of Insurance Operations; commercial airline pilot to AXA XL’s Head of Aerospace Claims; and U.S. Air Force Cyber Operations Officer to Co-Founder &amp; CEO of Cyber MGA Resilience. The second series featured profiles of the CEOs &amp; founders of insurance and insurtech startups Berkshire Hathaway Specialty Insurance (BHSI), Boost, Bold Penguin, Hippo and Metromile. Read more here 2nd Acts From Rear Admiral, U.S. Navy to Director of Insurance Operations From Commercial Airline Pilot to AXA XL’s Head of Aerospace Claims U.S. Air Force Cyber Operations Officer to CEO of Cyber MGA Insurtech CEOs &amp; Founders Building a Specialty Carrier: Does Culture Beat Strategy or is Culture Strategy? “It Takes a Leap of Faith”, says InsurTech Founder CEO Interview: Metromile Shaking up the auto Insurance industry with a lifestyle product Hippo Insurance’s CEO looks back on ‘A Banner Year’ Boost’s Maffeo hacks through insurance industry glaciers with InsurTech MGA</image:caption>
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  </url>
  <url>
    <loc>https://www.shermanthinktank.com/our-work/xl-group</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57dbd6af85443d680404a2/1587756320821-2AAPL82Q0QVEKZKSW9PA/ben-and-sam.jpg</image:loc>
      <image:title>Our Work - AXA XL Group's thought leadership content... - Online library of thought leadership articles.</image:title>
      <image:caption>Sherman Think Tank drafted a series of articles for AXA XL Group’s “Fast Fast Forward”. The articles included a bylined series on insurance innovation from London coffee houses to worker’s compensation as well as interviews and thought leadership content on cyber insurance, kidnap &amp; ransom, autonomous vehicles and environmental risks. Some articles went viral within hours of posting, such as “On Tap: Beer Brews Up Unique Risks” which posted on St. Patrick’s Day. Read more here AXA XL “Hangar Fire Foam Suppression Systems: Is it time for an alternative?” AXA XL “Lithium vs Lithium-ion batteries: the differences matter when fighting a fire” AXA XL “Wildfires: A newly emergent and persistent threat to industrial facilities” AXA XL “Beer Brews Up Unique Risks” AXA XL “Coffee and Cover” AXA XL “What Benjamin, Samuel and Ebenezer Started”</image:caption>
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